- Thou shalt start out cheap.
- Thou shalt publish thy prices.
- Thou shalt raise thy prices regularly and a little.
- Thou shalt not lower thy prices.
- Thou shalt not have one price for Sam and another for Joe.
- Thou shalt not price by talent or time taken, but by size.
- Thou shalt not easily discount thy prices.
- Thou shalt lay control on thy agents and dealers.
- Thou shalt deal with those who will honour thee.
- Thou shalt end up expensive.
Robert Genn’s Ten Commandments of Art Pricing
July 5th, 2011
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